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Icing on the Cake: Sugar Avenue Bakery Continues to Grow

Icing on the Cake: Sugar Avenue Bakery Continues to Grow

Ed Crenshaw's Sugar Avenue Bakery will launch its Gooey Cake Bite cakes November 11th in Tops Bar-B-Q restaurants. That's about two weeks after Crenshaw introduced the Memphis Bourbon Caramel Cake, a collaboration with Old Dominick Distillery. "I love to tell...

Sound Bites: Sugar Avenue aims to make life a little sweeter

Sound Bites: Sugar Avenue aims to make life a little sweeter

Ed Crenshaw says it’s all been a big accident, one after another. But however unplanned it was, he’s now running yet another bakery and this one is selling high-end cakes straight to the consumer instead of commercial cakes to grocery stores. Crenshaw and his daughter...