Press

Sugar Avenue, the online cake and treats maker, and Old Dominick Distillery have teamed up for a sweet collaboration: the Memphis Bourbon Caramel Cake. Bourbon. Caramel. Cake. Those are words that soothe the hangriest among us. The idea came from Ed Crenshaw, who runs...

Ed Crenshaw's Sugar Avenue Bakery will launch its Gooey Cake Bite cakes November 11th in Tops Bar-B-Q restaurants. That's about two weeks after Crenshaw introduced the Memphis Bourbon Caramel Cake, a collaboration with Old Dominick Distillery. "I love to tell...

Ed Crenshaw says it’s all been a big accident, one after another. But however unplanned it was, he’s now running yet another bakery and this one is selling high-end cakes straight to the consumer instead of commercial cakes to grocery stores. Crenshaw and his daughter...

Caramel cake and bourbon ... together?  That sounds like a marriage made in heaven. Two quintessential Southern ingredients combined to make a delicious sweet dessert. I'll have a slice please! Two Memphis makers in the food and beverage industry have teamed up to...

For all the mayhem COVID has wrought, it has also sparked a creative energy among local entrepreneurs. MBJ spoke with the owners of three food-related businesses — all of whom are making it work. City Tasting Box Let it be known: There is nary a bit of moss growing...

Odds are good that you have probably enjoyed a sweet treat baked by Ed Crenshaw’s bakery. You might not have known that, though, as he has been a wholesaler for restaurants and grocery stores across the region for two decades, baking cakes and other sweet treats for...

Ed Crenshaw knows how to run a bakery — he’s been doing that for more than 20 years, though the catchy name likely won’t ring a bell. The Butcher and the Baker has cooked cakes and other goodies in a bakery on Summer Avenue for a couple of decades, but it’s baked a...